Saturday, February 04, 2012

QR CODE: NEXTGEN MARKETING TOOL!

A QR code or Quick Response code is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. Recently, the system has become more popular than ever. It has almost become obvious in all the brochures and advertisement materials (print/digital) even in our industry. The technology has become widely popular in Asia and gaining momentum in USA and European countries as well. QR codes are now used over a much wider range of applications, including commercial tracking, entertainment and transport ticketing, product marketing and in-store product labeling. 
Created by Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process, the QR code is one of the most popular types of two-dimensional barcodes. It was designed to allow its contents to be decoded at high speed. 
The information encoded can be made up of four standardized kinds of data (numeric, alphanumeric, byte/binary, Kanji), or by supported extensions virtually any kind of data.

Read the latest issue of Furniture & Accessories USA to know more about QR code and its ramifications in the furniture industry

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