Friday, March 30, 2012

DEFYSUPPLY ANNOUNCED CUSTOMIZATION OF THEIR ENTIRE PATIO FURNITURE

In anticipation of their 4-year anniversary, home furniture e-retailer DefySupply.com announced that their entire patio furniture collection can now be customized. By giving their customers the option to change both the rattan color, and seat cushion color, the site has clearly "upped the ante" in the market.

As explained by their Founder & CEO Brent Gensler: "It has become very clear to us that people want customized solutions for their home. We have had tremendous success by providing this ability to our sofas and sectionals, so why not patio furniture? We're thrilled about this capability and it further demonstrates the value of the supply chain we have created.”
Whether a visitor is looking for a chaise lounge, outdoor sofa set or dining set, they can now choose exactly what color of rattan they prefer as well as the color of the seat cushions. The company believes this, coupled with their unmatched low prices, will give them an edge over more traditional avenues.
The company prides itself on offering highly competitive prices, unmatched selection, 24/7 support and free shipping. By expanding their customized options, they expect to further gain an advantage over the competition.
Gensler continues “When we look at our competitors, we are shocked by the lack of customized options available in the outdoor space. Frankly, we feel this is something that is long overdue.”


SOURCE: PR Web
 

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