Tuesday, April 17, 2012

STANLEY FURNITURE TO OPEN A NEW HIGH POINT SHOWROOM FOR APRIL MARKET 2013

Stanley Furniture Company planned to consolidate its High Point, N.C. showroom and corporate offices into a newly remodeled 60,000 square foot space at 200 North Hamilton Street in downtown High Point early next year. A $4 million investment in the new space, to be completed by High Point's Spring 2013 Market, will be partially funded by both the City of High Point and Guilford County, as well as the State of North Carolina. The investment is also a joint effort in partnership with International Market Centers (IMC), owners of the 200 North Hamilton Street building.

Stanley announced the opening of its new showroom in the Las Vegas Design Center in Building A at World Market Center Las Vegas. The new space gives Stanley its first showroom serving western markets and allows the brand to display its products beginning in January with the 2013 Las Vegas Winter Market. The Las Vegas Market brings 50,000 retailers and interior design professionals to the city twice each year.
 
Stanley Furniture's negotiations with IMC have enabled the company to fully realize the marketing and financial advantages of exhibiting at both locations.
Stanley's new High Point location in the Hamilton/Wrenn Design District is two blocks north of its current showroom location in the Commerce wing of the International Home Furnishings Center building. The new location is directly across the street from Marge Carson and on the same block as other premium brands such as Hickory Chair, Baker, Vanguard, Pearson, John Richard and Theodore Alexander.

A major benefit of exhibiting at World Market Center is Stanley Furniture's inclusion in the Las Vegas Design Center, a special collection of more than 42 showrooms that are open to interior designers and the public throughout the year. The company believes it has room to grow within the interior design category and is making a special effort to educate more design professionals about its array of premium offerings. By participating in the Las Vegas Design Center, Stanley will be able to showcase its top collections to designers that may be unfamiliar with the company's revitalized look.

SOURCE: Business Wire
 

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