Thursday, March 20, 2014

IKEA Announces Latest PS collection, themed "On the Move"

IKEA has recently announced the launch of its latest IKEA PS collection, themed "On the Move," created specifically for the young, urban crowd living in smaller spaces. Now in its eighth iteration, the new PS collection offers a range of pieces for every room in the home, with lightweight materials, bright colors and multifunctional design woven throughout. Pieces of the collection ? which range from seating to dishes, lighting to plant stands, and tables to storage units , are designed for flexibility and movability in order to adapt to the evolving needs of urban dwellers looking to live more simply and do more in the space they have.

The collection was inspired by homes and homeowners  that are in constant motion. According to a global survey, nearly 60 percent of American city dwellers, aged 18-29, desire to move within the next two years.

The IKEA PS 2014 collection focuses on the young urban residents that have ever-fluctuating living situations, whether it's where they live or with whom they share a space," said Janice Simonsen, Design Spokesperson, IKEA U.S. This line brings flexibility to everyone by combining form, function, quality, sustainability and an accessible price point."

IKEA worked with young-minded designers from all over the world to bring the beautiful and functional collection to life. Some examples of how the creators of the IKEA PS 2014 collection used smart design to create smart solutions.

"Globally, we found that young people are looking to use every inch of their home effectively," says Peter Klinkert, Head of Special Collections for IKEA of Sweden. "With IKEA PS 2014, we worked to create pieces that keep multifunction and small space living at the core."

IKEA PS (meaning Post Scriptum) is the design statement, first launched in 1995, which puts focus on cutting edge modern Scandinavian furniture design without losing sight of what makes IKEA unique,  affordable, quality design for the many people. IKEA launches a new PS line approximately every three years.

The PS 2014 collection will be available starting in April at IKEA stores nationwide.

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