Thursday, July 03, 2014

High Point Market Wins Social Media Award at Expo E.X.C.I.T.E. Awards

The High Point Market Authority has won the “Use of a Social Media Network Award” at the annual Expo E.X.C.I.T.E. Awards luncheon, beating out the New York International Auto Show, Cisco Live and other notable trade shows. The award recognized High Point Market’s wildly popular Style Spotters program. The E.X.C.I.T.E. Awards celebrate excellence and innovation in trade shows and events and are presented by Expo, the multichannel brand serving the trade show industry, providing insight, information and inspiration for show organizers.

High Point Market, including the Inspiration Campaign and Style Spotters Program, was also a finalist for Best Show (Overall), Use of a Marketing Campaign and Use of Marketing Collateral competing against brands and shows such as GameStop, American Dental Association, and LIGHTFAIR. In 2013, the High Point Market won the E.X.C.I.T.E. Award for Best Marketing Collateral.

“We are honored to be recognized and excited to have won for our understanding and use of social media,” said Tom Conley, president and CEO of the High Point Market Authority. “Our social media buzz and focused marketing efforts have provided great exposure for High Point Market. We are thrilled to share this honor with our talented marketing agency Emisare.”

Campaigns developed by Emisare in collaboration with the High Point Market have a great track record. The 2013 Inspiration ad campaign focused on delivering a clear message and making a meaningful statement about High Point Market. It presented the High Point Market as the center of inspiration in the home furnishings industry, where manufacturers, retailers and designers alike can come to collaborate. The campaign has already won several awards, including taking home Best in Show, Best of North Carolina, two Gold awards (best in category- complete campaign and print ads), one Silver (press invitation direct mail piece) and one Bronze award (new logo design) at the 2013 ProAds Awards competition.

Award recipients and honorable mentions were revealed on June 25, 2014, at the E.X.C.I.T.E. Awards Luncheon in Baltimore, MD. This celebratory event kicked off the ExpoNext Conference, which is dedicated to helping senior-level trade show executives and their teams grow their shows and communities through cutting-edge strategies in marketing, sales and operations.

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