Tuesday, July 08, 2014

Heritage Home Group Making Relocates Its Showrooms in New High Point

International Market Centers announced that Heritage Home Group is investing to relocate each of its designer brands to all-new, distinct showrooms that occupy the third and fourth floors of Market Square.  Concurrently, the company is also re-configuring its previously occupied space in the IHFC in order to achieve a more impactful footprint for its iconic Thomasville, Broyhill, and Lane brands. The new showrooms will be open for the upcoming High Point Market, October 18-23, 2014.

“Our strategy is to compete as one company with 10 highly differentiated brands – this move shows our commitment to fostering each individual brand identity, while making it easier to do business with us as a single entity,” said Ira Glazer, President and Chief Executive Officer of Heritage Home Group.  

Market Square will be home to all of the Heritage Home Group designer brands, with the third floor featuring new individual showrooms for Hickory Chair, Henredon, Pearson, Maitland Smith, and Lane Venture®. The fourth floor will be occupied by Drexel Heritage, La Barge, and the Barbara Barry collection of Henredon.  Hickory Chair and Pearson are relocating from their previous locations at 330 and 200 N. Hamilton Street. Henredon, Maitland Smith, Drexel Heritage, La Barge and Barbara Barry are relocating from their previous locations on Eastchester Drive, and Lane Venture is moving from the IHFC. In total Heritage Home will occupy more than 121,000 square feet in Market Square.

“We have been working on bringing these leading design brands to Market Square for quite some time now, and are thrilled to have finally found the right space for them,” said Julie Messner vice president of leasing for International Market Centers, owners of Market Square and IHFC. “This completely changes the landscape of this iconic property, further cementing it as a destination for designers and higher-end retailers.”

The Thomasville showroom will relocate from the eighth floor of IHFC to the sixth floor of IHFC to occupy contiguous space with Broyhill and Lane Furniture for a total of 85,000 square feet.

“Having all of our designer brands together in a prime downtown location is ideal for supporting our future growth plans” said Roxanne Bernstein, Chief Marketing Officer of Heritage Home Group.  “This move is a significant investment and reflects our commitment to building the unique identity of each of the brands in our portfolio.”  

High Point Fall Market will run October 18-23, 2014.

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