Friday, July 11, 2014

Hanamint Signs New Showroom at Las Vegas Market

Hanamint Corp., a leading producer of cast aluminum outdoor furniture and accessories, has signed a lease for a permanent showroom at the Las Vegas Market starting in August 2015.

Hanamint USA and sister company Alu-Mont will exhibit in a new 12,000-square-foot showroom in Space C-1305 as part of the Casual Furnishings category launch taking place at the summer 2015 market in Las Vegas. This will be both companies’ first showing in Las Vegas.

“The Las Vegas Market’s new focus on the outdoor category provides a great opportunity for us to access some dealer segments that we don’t currently reach with our existing showroom in Chicago’s Merchandise Mart,” said Russell Sorenson, president of Hanamint. “Where our distribution efforts up until now have focused mostly on specialty patio stores, the Las Vegas Market also draws three other key groups — conventional full-line furniture stores, home décor specialists and gift shops — that hold a lot of potential for growth for us. Having a showroom in Las Vegas will enable us to expand our distribution with these and other types of stores.”

On Aug. 2 to 6, 2015, the Las Vegas Market will debut 250,000 square feet of fully built-out permanent showroom and temporary exhibit space on the 12th and 13th floors in Building C devoted to the casual/outdoor category.

“Exhibitor interest in this new product showcase is growing rapidly,” said Craig Staack, vice president of home furnishings leasing for International Market Centers. “In addition to Hanamint, Agio — another category leader — announced in mid-June that it would be the anchor tenant for the 12th floor of Building C, and more announcements will be coming soon.”

According to Staack, the timing of the casual area’s launch lines up perfectly with the sale cycle of this growing product segment. “We wanted to set our partners up for suc-cess and launch these new floors when they would have the most positive impact,” he said. “More and more traditional furniture retailers are recognizing the benefit of adding outdoor collections to their product mix, and this new venue will allow those buyers to fulfill their needs at one market rather than adding another trip to their schedule.”

In its new Las Vegas showroom, Hanamint USA will feature its complete line of cast aluminum casual products, including dining and bar furniture, tables and deep seating in both traditional and transitional styling. In addition, it will show its growing line of home accents, which range from storage boxes and wine bottle holders to baker’s racks.

Based in Greensboro, N.C., where it has a distribution facility, Hanamint Corp. produces the Hanamint USA line at a company-owned and operated plant in Jiaxing, China. The company offers direct-container service from that plant as well as smaller-quantity shipments from Greensboro and a second warehouse in Irwindale, Calif.

“One of our core strengths is our on-time shipping from overseas,” said Sorenson. “Since we control our own manufacturing, we are able to keep a very close eye on pro-duction and shipping schedules so that our customers get the quality products they ex-pect on time, every time.”

Also showing in Hanamint’s Las Vegas showroom will be Alu-Mont, which offers a complete line of casual furniture in extruded aluminum with cast accents. Alu-Mont produces its line at a 110,000-square-foot facility in Irwindale.

Hanamint acquired Alu-Mont in 2007. Alu-Mont sells its line to both the retail trade as well as the hospitality segment.


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