Wednesday, July 30, 2014

Phase Three of Strategic Growth Plan of Las Vegas Market Unveiled

Las Vegas Market announced that phase three of its strategic growth plan to position itself as the leading buying platform for furniture, home decor and gift in the western United States will be implemented at the Summer 2015 Market, scheduled for Sunday, August 2, to Thursday, August 6, 2015. Highlights of the phase three transformation include the launch of two new showroom floors in Building C—C5 for boutique home décor, textiles and accessories, and C11, for gourmet housewares, tabletop and gift—and the relocation of temporary exhibits from those floors to a dedicated, free-standing venue on the Market campus.

“The strategic enhancements planned for Summer 2015 represent the culmination of a three-year realignment and re-imagining of Las Vegas Market to offer an unparalleled presentation of furniture, gift and home décor in the western United States,” said Dorothy Belshaw, president of Gift & Home Décor, International Market Centers. “By offering an enriched presentation of better goods, remerchandising existing resources and launching new categories, Las Vegas Market has created a compelling, multi-dimensional platform designed to appeal to today’s cross-category buyers and suppliers.”

New permanent showrooms on C5 will feature some 90 high-end home décor, home textiles, and accessories showrooms. “The revamped C5 will offer a concentration of high-end home textiles at Las Vegas Market, and the custom showroom spaces will allow specialty suppliers to transition from temporary presentations to permanent showrooms and maximize their return,” Belshaw noted. “The focus will be on resources that are innovative, design-driven and artisanal with special attention to form and function, process and provenance.”

In line with these new introductions, temporary exhibits previously housed on C5 and C11 will be relocated and expanded into the Pavilions, existing permanent tent structures on the Las Vegas Market campus. As part of this relocation, the temporary exhibits will be divided into two categories: approximately 70,000 square feet of space will be devoted to order-writing resources; the other location will feature “cash-and-carry” products designed for immediate delivery, including an expanded presentation of the existing VINTAGE, CARRY and GLOBAL categories, and the addition of a new offering of antique and one-of-a-kind merchandise.

The 2015 Summer Market is expected to expand to feature some 100,000 net square feet of gift and home décor temporary exhibits, in addition to 34,500 square feet of temporary furniture exhibits which will continue to be presented on B2.

These changes, planned for July 2015, represent the final phase of the Las Vegas Market’s strategic evolution into the most comprehensive buying platform for buyers in the western United States. The three-phase plan, which began in 2013, includes the introduction of new product categories such as specialty tabletop, home textiles and lifestyle collections, fashion accessories and artisanal crafts, as well as growth of existing categories and re-merchandised presentations.  Since 2013, Las Vegas Market has experienced dramatic growth in the furniture, home décor and gift product categories, with 850,000 square feet of new and expanded showrooms and more than 2,200 new lines. Overall registration for Summer 2014 Las Vegas Market is tracking 32% ahead of Summer 2013.

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